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How I Immediately Increased Ad Revenue

Want to Increase Your Ad Revenue?

Being within my first 5 months or so of blogging on a fairly regular basis has meant getting up to speed with, quite literally, a whole new world. Delving into Search Engine Optimisation (SEO), however, is almost a whole new world in and of itself, and in my view is far more technically advanced than even setting up a blog and starting to publish content. But, if you’re at all interested in making money, however large or small, from your blog/website, it’s something you do have to dip your toe into at some point to gain a deeper understanding of how you can better monetise your site from ad revenue.

To find out how I first got started with SEO and my initial, surprisingly pleasant, results with this see my previous linked article below uploaded a couple of days into the tweaks I made following some basic SEO tips:

https://myholisticliving.co.uk/2019/08/04/feeling-frustrated-with-ad-revenue/

One Month In

Whilst the early results were pleasing, what has been just as pleasing is seeing consistent improvements in ad revenue over the last 4 weeks or so. So just what have those changes been?

  • Prior to the “tweaks”, the maximum continuous weekly passive income prior was for 4 weeks in June.
  • Recently, a steady stream of weekly passive income for the last 6 weeks.
  • In August, following the adjustments there was 5 continuous days of earnings previously no more than 3.
  • The immediate effect of the tweaks saw an initial jump in income from very little at all to a 500% – 600% increase in ad revenue for a couple of days.
  • It then dropped to a lower but more consistent daily increase on revenue before the tweaks.
  • Looking at the ad revenue on a daily and weekly average increase, there has been a 200% increase in passive income since the adjustments.
  • Viewing the ad revenue on a monthly average increase, this is a whopping 900%!

Findings

It’s hard not to theorise that these more advanced techniques and tips on site indexing haven’t been the cause of these positive changes given the timings, especially when you consider that visitor numbers and views have been lower this month, leading to less ads being served and yet higher CPM and therefore increased revenue rates.

My basic understanding of it at this time is that the easier it is for search engines like Google and Bing to categorise your content, whether articles, images or videos, the more likely you are to climb the ranks into higher ad revenue territory.

As a result, I’d have to conclude this month’s experiments with SEO to be a resounding success.

Despite the huge increases seen in a relatively short time, however, I’ve still got a long way to go to start making any meaningful revenue.

Future Strategy Planning

It’s important to note that there can be a lot of fluctuation in ad revenue which can be affected by all sorts of things: location of visitors, website and/or article niche, number of visitors and followers, etc. As all of these can and do fluctuate to varying degrees and at different times, this likewise can cause variables in revenue received. The message here is to not place all your eggs in one basket i.e. don’t make ad revenue your sole source of income to better avoid financial worries.

The best thing to do is enjoy it when there’s revenue to be had whilst trying to better understand what helps you maintain a steady meaningful passive income as much as possible. If your aim is to at some point achieve a meaningful income from blogging/your website full time, then it’s worth looking at other ways to monetise your site too.

SEO can seem a bit tedious at first, but another unexpected pleasure of delving into this more technical side to blogging is that I’m actually quite enjoying learning something new. There’s clearly an art to using it effectively and whilst I’m a relative newbie in this regard, it’s been a promising start so far.

The Downsides

Depending on your reasons for blogging, there may be downsides to understanding and implementing SEO strategies to increase ad revenue. This isn’t made any easier because most sites are unique in their own way so it can be hard to make comparisons without a lot of broad yet detailed research. Personally, I enjoy learning about it the more I understand it so not a huge problem but some might find it tedious and slow-going.

What you will notice is that most stats reports using these webmaster tools aren’t in “real time”, usually a day or so behind actual time and it takes a while for some of them to get enough data from their crawls of your site to produce measurable results. Again not a major issue for me personally but something you might want to plan for.

I suppose the biggest warning I’ve followed from other bloggers is to have a reasonable understanding of what you’re tweaking, when and how you’ll measure improvements.

Firstly, you do want to have an idea of what you’re messing with in case you mess it up – you’ll want to know how to fix it. It reminds me a bit of learning to knit and how to recover a dropped stitch without losing all your work. The way I’ve dealt with this has been to read up on as many articles as possible before tweaking anything! Also, keep the tweaks minimal so that you can eliminate issues more easily and log what you’ve done, when so you can further adjust as necessary or hopefully enjoy greater increased ad revenue.

Outcome

My take on SEO one month in is that it’s well-worth investing the time into if you’re someone wanting to increase your ad revenue. When the time is right for you to do that really depends on how quickly you’re able to get to grips with SEO and start effectively implementing the techniques. If you’re not sure what you’re doing, you could opt for hiring professionals to help with this, finances permitting.

It would be good to know if you’ve seen any positive results from improved SEO knowledge and implementation. What’s worked for you? What hasn’t? I like to think that sharing information like this will help to make us all better bloggers 🙂

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Feeling Frustrated with Ad Revenue?

Blog Stats: the Ads

Like many people, I began blogging as a bit of a creative hobby when I first began only around 3 or 4 months ago but I’d be lying if I said that I didn’t hope it would ultimately bring in some monetary payment too as an added bonus. I’m sure it’s the same for any hobby, hence the saying that if you can find a way to live by doing something you love, then you’ll never have to work a day in your life.

The Early Days

There was something of a steep learning curve for me starting a blog but again, just as with any new hobby or skill, learning the finer points of the art is often part of the fun.

For the first few months, my learning has been more on understanding some of the terminology of blogging and useful insights to take from my normal traffic stats page as well as the practical side of learning how to use blogging systems. And, I still feel like a newbie!

Getting Curious

I think an inevitable stage of blogging comes when you start to take more of an interest in SEO (Search Engine Optimisation). I had a vague notion of what it was when I first started blogging but when there’s so much to do in those early days, I was very much guided by helpful articles on the web advising content is king with design another key element of successful blogging long-term before worrying too much about SEO, especially if blogging for “fun”.

Now that the intense early days excitement of blogging has settled into an enjoyable routine hobby, that’s allowed me to take a wider interest in the more advanced side of blogging and the various theories on how to be good at it. After all, when we enjoy something we can do, don’t we always want to do it well?

I’m very much in the early days of researching as much as I can on SEO for 2019. At first, it sounded utterly dull to me but after some time I can now see how it could be interesting to learn about.

Already Surprising Results

The article that spurred this latest interest I found in the Support Section (that little question mark in the bottom right corner of your screen on WordPress sites), https://en.support.wordpress.com/getting-more-views-and-traffic/

I had actually taken a look at this article a few times when I began blogging and had done pretty much all the suggestions save for the first, mainly because, I didn’t really understand it!

I had of course checked that the site was public, which it was, but what did all that talk of site indexing mean? So I left it to come back to another time, which just so happened to be yesterday when my curiosity got the better of me and I decided to follow, what turned out to be, a simpler process than what I’d thought it might be and indexed my own site. Link to the article I followed here: https://en.support.wordpress.com/webmaster-tools/

Essentially, by getting your blog or website “site indexed” or listed in Bing, Google and Pinterest, you get access to a ton of additional stats. It should be noted that as WordPress state in the article, you do not have to do this, I just thought I’d give it a go to see if it was helpful to me, with some instantly surprising results that I thought I’d share.

Since the blog launched in May 2019 until today being 4 August 2019, the ad revenue had been virtually non-existent at 5 cents total! After implementing the site indexing techniques suggested in the linked article only yesterday, I logged on today to see that for yesterday alone I made 5c!

I’m not one to jump to conclusions but that seems a bit of a coincidence!

5 cents in 3 months, a few tweaks and voila 5 cents in one day. I appreciate that 10 cents is not a lot to get excited about, by the way, I just didn’t expect those tweaks to have such instantaneous results.

Of course, it could simply be a coincidence – far too early to tell really but interesting nonetheless. I’ll obviously have to keep things under review with my now all-singing-all-dancing additional stats reports from my site indexing and report back at a later date.

In the meantime, if you’ve not already, take a look at the articles suggested to see if there’s any ideas in there that could boost your traffic and maybe even help make you a few bob too!

Let me know how you find the wonderful world of SEO.