Want to Increase Your Ad Revenue?
Being within my first 5 months or so of blogging on a fairly regular basis has meant getting up to speed with, quite literally, a whole new world. Delving into Search Engine Optimisation (SEO), however, is almost a whole new world in and of itself, and in my view is far more technically advanced than even setting up a blog and starting to publish content. But, if you’re at all interested in making money, however large or small, from your blog/website, it’s something you do have to dip your toe into at some point to gain a deeper understanding of how you can better monetise your site from ad revenue.
To find out how I first got started with SEO and my initial, surprisingly pleasant, results with this see my previous linked article below uploaded a couple of days into the tweaks I made following some basic SEO tips:
One Month In
Whilst the early results were pleasing, what has been just as pleasing is seeing consistent improvements in ad revenue over the last 4 weeks or so. So just what have those changes been?
- Prior to the “tweaks”, the maximum continuous weekly passive income prior was for 4 weeks in June.
- Recently, a steady stream of weekly passive income for the last 6 weeks.
- In August, following the adjustments there was 5 continuous days of earnings previously no more than 3.
- The immediate effect of the tweaks saw an initial jump in income from very little at all to a 500% – 600% increase in ad revenue for a couple of days.
- It then dropped to a lower but more consistent daily increase on revenue before the tweaks.
- Looking at the ad revenue on a daily and weekly average increase, there has been a 200% increase in passive income since the adjustments.
- Viewing the ad revenue on a monthly average increase, this is a whopping 900%!
It’s hard not to theorise that these more advanced techniques and tips on site indexing haven’t been the cause of these positive changes given the timings, especially when you consider that visitor numbers and views have been lower this month, leading to less ads being served and yet higher CPM and therefore increased revenue rates.
My basic understanding of it at this time is that the easier it is for search engines like Google and Bing to categorise your content, whether articles, images or videos, the more likely you are to climb the ranks into higher ad revenue territory.
As a result, I’d have to conclude this month’s experiments with SEO to be a resounding success.
Despite the huge increases seen in a relatively short time, however, I’ve still got a long way to go to start making any meaningful revenue.
Future Strategy Planning
It’s important to note that there can be a lot of fluctuation in ad revenue which can be affected by all sorts of things: location of visitors, website and/or article niche, number of visitors and followers, etc. As all of these can and do fluctuate to varying degrees and at different times, this likewise can cause variables in revenue received. The message here is to not place all your eggs in one basket i.e. don’t make ad revenue your sole source of income to better avoid financial worries.
The best thing to do is enjoy it when there’s revenue to be had whilst trying to better understand what helps you maintain a steady meaningful passive income as much as possible. If your aim is to at some point achieve a meaningful income from blogging/your website full time, then it’s worth looking at other ways to monetise your site too.
SEO can seem a bit tedious at first, but another unexpected pleasure of delving into this more technical side to blogging is that I’m actually quite enjoying learning something new. There’s clearly an art to using it effectively and whilst I’m a relative newbie in this regard, it’s been a promising start so far.
Depending on your reasons for blogging, there may be downsides to understanding and implementing SEO strategies to increase ad revenue. This isn’t made any easier because most sites are unique in their own way so it can be hard to make comparisons without a lot of broad yet detailed research. Personally, I enjoy learning about it the more I understand it so not a huge problem but some might find it tedious and slow-going.
What you will notice is that most stats reports using these webmaster tools aren’t in “real time”, usually a day or so behind actual time and it takes a while for some of them to get enough data from their crawls of your site to produce measurable results. Again not a major issue for me personally but something you might want to plan for.
I suppose the biggest warning I’ve followed from other bloggers is to have a reasonable understanding of what you’re tweaking, when and how you’ll measure improvements.
Firstly, you do want to have an idea of what you’re messing with in case you mess it up – you’ll want to know how to fix it. It reminds me a bit of learning to knit and how to recover a dropped stitch without losing all your work. The way I’ve dealt with this has been to read up on as many articles as possible before tweaking anything! Also, keep the tweaks minimal so that you can eliminate issues more easily and log what you’ve done, when so you can further adjust as necessary or hopefully enjoy greater increased ad revenue.
My take on SEO one month in is that it’s well-worth investing the time into if you’re someone wanting to increase your ad revenue. When the time is right for you to do that really depends on how quickly you’re able to get to grips with SEO and start effectively implementing the techniques. If you’re not sure what you’re doing, you could opt for hiring professionals to help with this, finances permitting.
It would be good to know if you’ve seen any positive results from improved SEO knowledge and implementation. What’s worked for you? What hasn’t? I like to think that sharing information like this will help to make us all better bloggers 🙂