Part 2: Pinterest
Part 2 of a 3-part instalment on how to use social media to promote your blog. You can find Part 1: Instagram along with some general social media tips here: https://myholisticliving.co.uk/2019/06/23/how-to-use-social-media-to-promote-your-blog/
I’ve used Pinterest for years on a personal basis but only converted my account to a business account linked to my blog around 6 weeks ago when the blog launched.
The way that I use Pinterest mainly is as a source of inspiration, a kind of sorting office or filing system for topics that I may wish to blog about in the future or that I find resonate with the Holistic Living with Carla brand.
I still use it on a personal level as well and have a number of “secret” boards that I keep locked just to me if it’s something that I don’t feel it is appropriate to share to followers but that I’d like to keep.
Like Instagram, Pinterest is almost entirely visual based. That’s not to say that there isn’t any text or information that you can add to your “pinned” posts or boards but no one is likely to be reading much of that information if the visual effect of the pin doesn’t grab their attention first.
My learning points from the last 6 weeks of using Pinterest for business purposes include:
|Create a Pinterest account or convert your personal account to a business account||Use faulty links as Pinterest penalises these. Ensure any links you include do work and review these from time to time.|
|If your blog account permits it, “claim” your website on Pinterest (lots of articles online about how to do this).||Forget to include sub-categories within the board topics to really help your followers find what they’re looking for with ease.|
|Start creating and/or organising your boards – you want to make it as easy as possible for your followers to be able to find what they’re looking for.||Just post your blog content – whilst Pinterest is quite different to other social media platforms in a lot of ways, interaction and support of like-minded users is an area in which it is still similar to other social media platforms.|
|Ensure that you use the “Edit” feature for each board – this is where you can add that all important text and information such as what the board is about and link to your website. It’s also where you can maximise publicity with a good “keywords” strategy.||Forget to make use of the “tried it” feature. This is a great way of recommending someone else’s post to other Pinterest users and the poster will be pleased with the interaction, so much so that they may well return the favour.|
|Make it easier for readers on your blog to “pin” or “save” your content directly from your blog to their Pinterest account by adding the Pinterest logo to your blog.||Have too many boards – this is fine with a personal account I think but when I converted to a business account, I tried to make the boards themselves more general with then 4/5 sub-categories of smaller topics in each one.|
|Have a consistent “pinning” schedule or use one of the many apps available such as “Later” to help you do this.||Forget to work on the aesthetics. Take a moment to review how your Pinterest account looks to other users. For instance, do you want a static cover at the top of your account with your favourite pins on there or would you like this to be updated with most recent pins?|
|Engage with others on the platform, pinning their posts and following either their whole account on Pinterest or just the boards of theirs that interest you.||Underestimate the power of brand style, colour, font, etc too. I tend to be more into this on Instagram but think about whether you would like consistent colours and the like so that your followers come to recognise your brand quickly.|
|Review the analytics regularly to see which of your posts are most popular and at what times/with whom so you can refine your Pinterest strategy to maximise results.||Post uninspiring or “boring” images – try to think about how your pin will stand out from the extensive number of pins constantly being uploaded to users’ feeds.|
|Use the “Explore” feature to see what’s “trending” on the platform – this can be used as inspiration for your next blog topic.||Forget to re-use your pins in your other social media platforms. I often use Pinterest and Instagram in conjunction because of the visual appeal similarities of posts but would still individually alter the accompanying text for each site to best suit the platform.|
If you prefer to see how some of these strategies that I’ve started implementing work in practice, head over to https://www.pinterest.co.uk/HolisticLivingWithCarla/pins/
I can’t say that I’ve started using all of these strategies myself yet but this week I’ve managed to get around halfway through re-organising my boards and pins into better labelled categories and sub-categories. Once this is updated, I plan to move onto the aesthetics and branding of Holistic Living With Carla so that content is more readily associated with my brand as an advertising technique, that whilst time-consuming, is in fact in money terms, cost free.
You can of course run ads yourself on Pinterest. I haven’t written about it as I haven’t tried this yet and until I feel as though the account is branded and as aesthetically pleasing as it needs to be, this isn’t an avenue I’m ready to pursue just yet.
So again, these are just my observations on how I’m learning to work with Pinterest as a business-user in a relatively short period. No doubt there are other tips and techniques that you find work well for your blog – feel free to add these to the comments below!
The final instalment of this short series, Part 3 will take a look at Facebook social media strategy and will be available next Sunday. Check back then if you think that this is where you’d like to focus your social media strategy.